Color Trends for 2026

As a graphic designer with many years of experience, I enjoy seeing the latest trends in branding. Reviewing each year’s trending colors is always exciting. For a whole new makeover of your website or redesigning collateral, your color key says a lot about you and your company. 

This year’s Pinterest Palette includes some bold colors: Cool Blue, Jade, Plum Noir, Wasabi and Persimmon. Let’s look at these trending colors and their significance for how you choose your branding colors. 

The color blue symbolizes calmness, stability and trust and is often used in branding to convey professionalism and reliability. Cool Blue is a lighter shade that can be perceived as the ultimate cool color that will blend in with your brand’s color palette. The effect is visually appealing as well as projecting credibility.

Jade, with earthy tones of mint and moss is included in this year’s trends. Both can be used in graphic design to reflect the outdoors or a sense of peace and balance, especially when paired with shades of brown. Mint green shows a sense of freshness and vitality. Moss green can be calming and grounded. These colors work well in branding health and wellness or the environment.

Plum Noir is an interesting color that mixes deep purple with burgundy and brown. The dark purple shade depicts a feeling of mystery, elegance and drama. It portrays confidence that can work well with the design element in branding. It can be balanced with neutral tones or used with colors like gold, teal or soft pink.

The Wasabi plant is green; however in this color palette, Wasabi is a surprising chartreuse hue. Its deep yellow and green undertones make it a vivid and bold access color for many graphic design uses like buttons, icons or text. Paired with colors like purples or blues it can create harmony in a design.

Persimmon, part orange and red offers a feel-good quality that contains energy and excitement. The color is associated with warmth, optimism and creativity. In graphic design it can be a focal point or an accent color. Paired with neutral or earthy tones it can balance the energy. Adding persimmon in text will add liveliness to a design. Using shades in backgrounds will add depth.

The colors you select for your brand say something about you and your company. It is important to choose wisely and Galan Graphix can help. We can build your brand so that it has a polished and professional appearance.

With over 30 years of experience, I craft strategic visual communication that helps you connect with your audience, elevate your credibility, enhance your industry authority and drive sales.

Contact me today! www.galangraphix.com