If you are looking for ways to enhance your business brand and connect with your ideal audience, there are several components to an outstanding brand and achieving that objective. It’s a challenge to gain an edge in today’s competitive business setting. There are so many businesses out there fighting for the limelight, so for a brand to stand out from the crowd it needs to continually evolve. A successful brand goes beyond what their target audience’s expectations are and rem

A great logo is a combination of technical, strategic, and creative factors combined in just the right way. Often, if the typography was just slightly larger, or the color was just a shade brighter, the logo wouldn’t work. Designing a logo that conveys your brand identity to your audience in a smart and successful way can be difficult. Sometimes, it can be tricky to identify why a specific logo seems to work and others do not. Cheap and poorly designed logos are a dime a doze

When crafting your brand or starting your business, one of the most crucial aspects is identifying a Target Audience. It can sometimes seem like your business is getting lost in a sea of other brands or advertisers. It is important for your service or product to be seen by those most likely to purchase from you. Having a specific group of buyers in mind will help minimize risk and allow you to laser-focus your marketing strategy in the most efficient way possible. What is a t

When you are updating your website, preparing print materials, or posting to social media, you might get overwhelmed by all the different file types. Each platform has different requirements, and each file type serves a different purpose. This can be very confusing, but I am here to help. I felt compelled to write this blog because I see so many clients unable to express their needs to their graphic designer, or in other cases, designers delivering a subpar product. I want to

Hello there! Thank you for checking out Galan Graphix, the premiere graphic design firm for small and medium-sized businesses all over the United States. I'll share a little about myself and what we do here. Meet Founder, Myrna Galan I’m Myrna Galan, founder of Galan Graphix. I'm a native Texan, and earned an Associate degree in Visual Communications from The Art Institute of Houston in 1993. From there, I went on to work in graphic design for 3 companies before taking the